A/B Testing Tool App Design

Designing a Better World

ideas42 wanted to build an application that allowed users to run online tests to measure the potential success of a statistical studies as well as the confidence in their study's outcome.

We built a step by step responsive website for visitors to prepare, randomize and then analyze their study assumptions, outcomes and data.


about our client

Ideas42 designs scalable ways to improve programs, policies and products in the real world by applying insights from the behavioral sciences to today’s most difficult social problems.

They work with a wide range of partners, from leading foundations and non-profit organizations, to government bodies and businesses.

launch project
education websites

web design & development, mobile web & app development


communicator awards

"Award of Distinction" for User Experience