A/B Testing Tool App Design

Designing a Better World

We were tasked to build an web application that allowed users to run online tests to measure the potential success of a statistical studies as well as the confidence in their study's outcome.

We built a step by step responsive website for visitors to prepare, randomize and then analyze their study assumptions, outcomes and data.


prepare your study

web design for consulting company prepare study

randomize your data

web design for consulting company randomize data

study results

web design for consulting company results

more about this project

Ideas42 designs scalable ways to improve programs, policies and products in the real world by applying insights from the behavioral sciences to today’s most difficult social problems.

They work with a wide range of partners, from leading foundations and non-profit organizations, to government bodies and businesses.

launch project

web design & development, mobile web & app development


communicator awards

"Award of Distinction" for User Experience