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4 Web Development Fundamentals

web development

A well designed website is often seen as having intangibles that are difficult to define. Some websites just look and work great. But all well designed website share fundamental qualities that were expliciting included during its development. Below we share four fundamentals of great web development.

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5 Ways to Optimize Your Website for E-Commerce

E-commerce is today's go-to source for consumer spending. For an e-commerce site to drive traffic, ensure customer retention and conversion, and to establish a loyal customer base, it must be optimized. An optimized e-commerce site drives results through better user experiences, sales building capabilities, and better performance in search engine... keep reading about 5 Ways to Optimize Your Website for E-Commerce

4 Ways to Improve Your Web Content Management Skills

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Most website owners understand the importance of publishing great content on their website, but many do not understand the importance of managing web content effectively. Proficiency in creating and publishing... keep reading about 4 Ways to Improve Your Web Content Management Skills

4 Ways to Improve Your Website’s Search Engine Visibility

Many business owners understand the importance of having a company website. However, they may not be aware of how vital proper SEO strategies are to increase the visibility on search engine results pages (SERP). Below, we share four simple ways to improve your website’s search engine visibility:

1.... keep reading about 4 Ways to Improve Your Website’s Search Engine Visibility

5 Web Design Best Practices that Positively Impact SEO

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Recently, we posted an article on our blog about misconceptions people have about Search Engine Optimization, or SEO. One of the ideas we discussed was making a website SEO friendly, or in other words, designing a website so search engines... keep reading about 5 Web Design Best Practices that Positively Impact SEO

3 Web Design Mistakes That Can Hurt Your Rankings

Online rankings are a crucial element that can aid in the growth of your business. However, there are certain web design mishaps that have become popular among companies that may cause rankings to suffer. Avatar New York lists 3 of these mistakes, and how... keep reading about 3 Web Design Mistakes That Can Hurt Your Rankings

3 Tips to Acquire Mobile App Users

When developing a mobile app to compliment your business, there are a few things to consider when trying to acquire as many users as possible. Below we give 3 tips to entice people to download your app that will lock them in as consistent users.

Problem solving. Make... keep reading about 3 Tips to Acquire Mobile App Users

Avatar New York Discusses 5 Ways Millennials Will Change Web Design

New York, NY— Avatar New York is an award-winning web design company. With innovative websites customized for each business's clientele, Avatar New York helps companies attract new customers, increase revenue and enhance their online presence.

Avatar New York keeps business owners informed of the latest web design New York trends... keep reading about Avatar New York Discusses 5 Ways Millennials Will Change Web Design

Google now gives your website kudos for using HTTPS

Google uses HTTPS ranking signal

It's official, Google has announced that they are now using HTTPS (or HTTP over TLS) as a ranking signal. This means google will be checking if it can access your website over HTTPS and give you a higher ranking than if your website was unavailable over HTTPS (although they state... keep reading about Google now gives your website kudos for using HTTPS

Simple Tools to Create Engaging Content

Creative Engaging Websites

Creating high-quality, consistently branded content requires time, ideas, and plenty of people power. During our most recent company rebrand and website redesign we devised some simple and efficient ways to create our own content, and, in the process, both... keep reading about Simple Tools to Create Engaging Content

Upgrade to Universal Analytics now!

Universal Analytics Upgrade

Last week, Google brought it's updated analytics platform, Universal Analytics, out of beta. Our web developers have been testing Universal Analytics since it's introduction back in March 2013, but a few missing features prevented us from adopting it universally. That all changed last week when google took... keep reading about Upgrade to Universal Analytics now!

Google and responsive design

Google wants Internet users to "experience the full richness of the web." Part of this experience is browsing the web on mobile devices. How about including whether a site uses a responsive design as part of a website's Pagerank, Google? Check.

It will no longer be sufficient to have a... keep reading about Google and responsive design

Your Business Website and Responsive Design

According to Google, nearly 75% of people online prefer a mobile-friendly site. And 50% of people say that even if they like a business, they will use them less often if the website isn't mobile-friendly. Exactly how Google derived these numbers, they didn’t say; though we can say for certain... keep reading about Your Business Website and Responsive Design

When websites go wrong, businesses go right after them

A successful website takes two important things into account. First, your business' goals and objectives.

  • How do you sell your business to your customers? Your services? Your products?
  • What business software or platforms, other than a website, support your business?
  • Who in your business will administer the site and
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Increase Your Website Intelligence

Google has a neat little tool that is now available to all.  It's called Intelligence Events and it can provide you valuable information at a glance, rather than having to drill down into analytics to see if there is anything stands out.  To see what Google... keep reading about Increase Your Website Intelligence