Blog

Mohawk Connects Wins Webby Honorable Mention

The Webby Awards Logo

Mohawk Fine Papers is one of our most distinguished clients, whom we have worked together with for over six years, at first building multiple website properties and most recently, integrating them all into a single web platform, MohawkConnects.com. This most recent website serves their B2B and B2C customers as well as their internal marketing and customer service departments.

It was much to our pleasure to hear that the Avatar... keep reading about Mohawk Connects Wins Webby Honorable Mention

The 5 Keys to Successfully Launching MusicFirst.com

In mid February, Avatar New York launched MusicFirst.com, the first part of a larger multi-year project to build a Learning Management System (LMS) that seamlessly integrates music technology into classrooms worldwide. Avatar New York has been working with MusicFirst, the digital division of theMusic Sales Group, since early in... keep reading about The 5 Keys to Successfully Launching MusicFirst.com

Winning in 2014

We started out 2014 winning two Interative Media Awards for websites we built in the recent past. The first award went to Sonnier & Castle, a New York fine catering company. S&C won "Best In Class" in the Food & Beverage category.

The website we built for the Goodwill NY-NJ won its first award since launch for "Outstanding Achievement" in the Charity Organization & Non-Profit... keep reading about Winning in 2014

4 Simple UX Best Practices for Scrolling Websites

The web's continued move to become a more beautiful and engaging place has been bolstered by big, immersive, scrolling pages on desktop version websites. Part of this trend includes adapting and rightfully discarding some website design conventions. However, there remain a few simple UX best practices that can continue to aid us in creating a beautiful and immersive desktop web experience without losing sight of the user's full experience of actually using the site.

 ... keep reading about 4 Simple UX Best Practices for Scrolling Websites

5 steps We Took to Improve Jouer Cosmetics Online

To kickoff the New Year, Jouer Cosmetic launched a new ecommerce website - jouercosmetics.com. Avatar New York has been working with Jouer for several months building their new website as well as restructuring their back office process and integrating a seamless ordering and fulfillment workflow that requires as little human intervention as possible.

Below are the 5 ways we improved Jouer's online presence.

Used existing brand elements to redefine Jouer's... keep reading about 5 steps We Took to Improve Jouer Cosmetics Online

How website design helped Moguldom find its purpose

Moguldom Media Group is an global leader in the digital media realm focused on women, multicultural, and emerging markets. Moguldom wanted a website that connected with their clients and continued to effectively market their innovative advertising products.

Moguldom Case Study Image

As part of a rebrand, we moved Moguldom away from selling their company via their... keep reading about How website design helped Moguldom find its purpose

It can cost a fortune to make a website look cheap

It’s a phone call I receive more than I should. A business owner stuck in the middle of a stalled website design project, having wasted months of time and effort not to mention several thousands of dollars, with little to show for it in return – if lucky. The truly unfortunate persevere to the end and receive a poorly developed website designed for a different era and with little or nothing to do with marketing their business – in other words an albatross at which to throw more good money after bad.

The take away? A quality website vendor will appear to cost you more upfront, but in... keep reading about It can cost a fortune to make a website look cheap

Google and responsive design

Google wants Internet users to "experience the full richness of the web." Part of this experience is browsing the web on mobile devices. How about including whether a site uses a responsive design as part of a website's Pagerank, Google? Check.

It will no longer be sufficient to have a conventionally designed mobile version of your site, it must use a responsive design. But that's only the short of it. Implementation counts two. For example, redirecting users from a desktop page to an... keep reading about Google and responsive design

APA and VISA® Launch New Paycard Portal

The American Payroll Association and VISA came to us to update the branding and redesign of the APA VISA Paycard Portal, an educational resource about payroll card programs. As the portal's main sponsor, VISA felt the portal was not well organizied and difficult to navigate.

Through several collaborative workshops, we completely revamped the portal architecture, consolidating eight content sections into three, organized by user type.

According to APA, "People are impressed."

 ... keep reading about APA and VISA® Launch New Paycard Portal

Your Business Website and Responsive Design

According to Google, nearly 75% of people online prefer a mobile-friendly site. And 50% of people say that even if they like a business, they will use them less often if the website isn't mobile-friendly. Exactly how Google derived these numbers, they didn’t say; though we can say for certain that more than a few of these people will someday land on your website.

With today’s mobile first mindset, every business owner needs a strategy to harness the potential of the mobile gadget market. Making your web property mobile friendly is one of the easiest and most cost-effective ways to... keep reading about Your Business Website and Responsive Design

Schutz Shoes Microsite and Store Launch

We are excited to annouce the launch of a fashion microsite for Schutz, a shoe designer and retailer based in Brazil. Schutz wanted to create a Microsite to launch in time with their first US store opening on New York's Madison Avenue. We worked with Schutz and New York designer Giovanni Bianco design and build and host the site in time for the opening of the store. keep reading about Schutz Shoes Microsite and Store Launch

2011 Interactive Media Awards

The Interactive Media Awards™ recognize the highest standards of excellence in website design and development and honor individuals and organizations for their outstanding achievement.

Created by the Interactive Media Council, Inc. (IMC), a nonprofit organization of leading web designers, developers, programmers, advertisers and other web-related professionals, the competition is designed to elevate the standards of excellence on the Internet and offer winners a boost in marketing and exposure. IMC serves as the primary sponsor and governing body of the Interactive Media Awards... keep reading about 2011 Interactive Media Awards

2011 Interactive Media Awards

The Interactive Media Awards™ recognize the highest standards of excellence in website design and development and honor individuals and organizations for their outstanding achievement.

Created by the Interactive Media Council, Inc. (IMC), a nonprofit organization of leading web designers, developers, programmers, advertisers and other web-related professionals, the competition is designed to elevate the standards of excellence on the Internet and offer winners a boost in marketing and exposure. IMC serves as the primary sponsor and governing body of the Interactive... keep reading about 2011 Interactive Media Awards

DiMarzio loves their Avatar-designed website.

The Interactive Media Awards™ recognize the highest standards of excellence in website design and development and honor individuals and organizations for their outstanding achievement.

Created by the Interactive Media Council, Inc. (IMC), a nonprofit organization of leading web designers, developers, programmers, advertisers and other web-related professionals, the competition is designed to elevate the standards of excellence on the Internet and offer winners a boost in marketing and exposure. IMC serves as the primary sponsor and governing body of the Interactive Media Awards... keep reading about DiMarzio loves their Avatar-designed website.

DiMarzio loves their Avatar-designed website.

The Interactive Media Awards™ recognize the highest standards of excellence in website design and development and honor individuals and organizations for their outstanding achievement.

Created by the Interactive Media Council, Inc. (IMC), a nonprofit organization of leading web designers, developers, programmers, advertisers and other web-related professionals, the competition is designed to elevate the standards of excellence on the Internet and offer winners a boost in marketing and exposure. IMC serves as the primary sponsor and governing body of the Interactive Media Awards... keep reading about DiMarzio loves their Avatar-designed website.