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When selecting a website development company, it is important to find a company that will design a site with a strategic approach to visuals, functionality, and a long-term plan to achieve goals. It is essential to gain understanding about the web development company's work philosophy, strategies, historical performance, and approaches to building their client's businesses.

Below, we share three tips for choosing a web development company.

1. Choose a company that has full-service capabilities. There are a lot of web development companies that, in actuality, are one person handling all aspects of the business. These types of companies won't have the bandwidth to support all the needs of a company looking to expand their business through web marketing. Select a development company that offers a comprehensive service, including strategy and planning, design and development, ecommerce, site testing, and search marketing. A cohesive work-flow that is not outsourced anywhere will ensure consistency, minimize errors, make communications easier, and will work to support business goals more effectively.

2. Gain understanding of the web company's approach to functionality and result-oriented strategies. An aesthetically appealing website design is a must, but it will not drive results if it is not user-friendly. Ensure that the web development company you use is focused on the user experience. A digital agency should be up-to-date on the latest advances in web design and functionality. They should be planning for mobile responsiveness, social media engagement capabilities, and SEO compatibility.

3. Understand their after-sale support and their ability to substantiate results. Using a web development company that vanishes once the sale is complete does not set up a business for long term success. Use a web development company that offers ongoing support that will assist in website updates and marketing efforts. The company you choose should be able to gauge and substantiate results to allow for better understanding of the site's success. Strong after-sale support will help with marketing and branding, search engine rankings, and will allow business owners to react to needed changes in the site easily.