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Beneflex Smartride Helps Businesses Stay Compliant with NYC Transit Ordinance

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Established in 1992, BeneFlex is an industry leader in employer pre-tax benefit programs. When New York City announced a new transit ordinance, mandating that companies with more than 20 or more employees offer a pre-tax transit program, Beneflex tapped Avatar New York to launch a website to support the rollout of SmartRide, Beneflex's innovative commuter benefits program.... keep reading about Beneflex Smartride Helps Businesses Stay Compliant with NYC Transit Ordinance

4 Elements of a Successful Website Redesign

As a website owner, you may have come to the decision that your website needs a redesign. But how do you decide what to change and to what extent, as well as what else might need to change - or not.

A good place to start is imagining a website as comprised of several layers. Once a website is conceptually broken into discrete parts, it is easier to see why a website redesign may consist of several components or just one or two - and in varying degrees.

... keep reading about 4 Elements of a Successful Website Redesign

Avatar New York Launches White Label Version of the Award-Winning MusicFirst Online Classroom

MusicFirst is a online classroom for music education. With a focus on engaging content and integrated software, MusicFirst provides students and educators with everything they need to teach music in a connected world.

Avatar New York and MusicFirst designed and launched the MusicFirst Online Classroom in the summer of 2014. Since that time... keep reading about Avatar New York Launches White Label Version of the Award-Winning MusicFirst Online Classroom

5 Reasons Why Your Company Needs A Website

Having a company website is important for many reasons. Today’s digitally prominent society practically requires businesses to have their own page on the Internet. Below is explained six reasons why your company needs a website:

1. Inform others about your business: Listing your products and services on your website teaches potential customers and clients about what you offer. There may be a small “Company About” section to include information on a business’s social media profile, but a website offers as much space as you need to best describe... keep reading about 5 Reasons Why Your Company Needs A Website

4 Reasons Your Website Is Driving Away Customers

You may have recently invested your money into a brand new website for your company, but you’re not seeing the desired results. Why is this happening? Below is explained four ways your website is driving away potential customers:

1. Lengthy content: Because of how accessible information is in today’s world of technology, no one wants to take the time to read paragraphs of content. To keep your customer’s attention for a longer amount of time, simply list the most important information in bullets or even compact it into three sentences maximum. The shorter, the... keep reading about 4 Reasons Your Website Is Driving Away Customers

4 Main Characteristics Of An Effective Landing Page

Whereas many people consider a landing page to be any web page one might “land on,” it is typically defined as the page on a website which is specifically designed to grab the attention of and convert a potential lead. Whether it’s a sign-up form or informational, below are identified the 4 main characteristics of an effective website landing page:

1. Attractive design. This is possibly the most important element of your landing page. It must be designed to lure in leads who are interested in your... keep reading about 4 Main Characteristics Of An Effective Landing Page

3 Reasons Why Browser Compatibility Is A Vital Component Of Web Design

Although web surfing is now predominantly performed on mobile devices, desktop users do still exist. It is important to not only design for mobile-friendly experiences but for multi-browser experiences as well. Below are discussed three reasons why browser compatibility is essential for your website:

1. Not everybody uses the same browser platform. Whether page visitors are browsing the internet on Google Chrome, Mozilla Firefox, Safari, or Internet Explorer, your web design must be compatible on all platforms. Each browser displays... keep reading about 3 Reasons Why Browser Compatibility Is A Vital Component Of Web Design

Drupal 6 Reaches End of Life: How Soon Should You Move

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In a previous article, we discussed potential threats to Drupal 6 websites after the platform reaches end of life on February 24, 2016. In this article, we discuss how to decide when to move off Drupal 6.

As a Drupal 6 website owner, you might be asking yourself, do I... keep reading about Drupal 6 Reaches End of Life: How Soon Should You Move

The Importance Of Responsive Web & Mobile App Design

The Internet today is accessed either by desktop or mobile, which means your website or app’s design must be responsive across all digital platforms. But what does “responsive design” mean? Avatar New York sheds light on what it means for websites and mobile apps to be responsive in design and why it’s crucial for the future of your business.

In 2011, mobile browsing accounted for 11% of total internet surfing. By 2015’s end, it was clearly established that traditional desktop browsing had already... keep reading about The Importance Of Responsive Web & Mobile App Design

3 Key Components of a Successful Mobile App Strategy

Developing and designing a mobile app strategy is different depending on what type of app is being created. However, all successful mobile apps have certain key components that promote effective and consistent use. Here are three characteristics of a successful mobile strategy:

1. User experience: First and foremost, all mobile apps must be designed for the optimal user experience (UX). UX is important for many reasons. An easily navigable, fast working platform will motivate users to consistently utilize it. If your app is designed and developed well and possesses a great overall... keep reading about 3 Key Components of a Successful Mobile App Strategy

7 Web Hosting Terms You Should Understand

Hosting can be a complex and exasperating part of owning a website. It doesn’t need to be if you understand some basics as well as your options for purchasing hosting services.

Below we discuss 7 web hosting terms you should understand.

Server

A computer or computer program that performs the specific task of “serving” information based on requests from other machines or programs. It’s a simple concept, but on the Internet the process occurs amongst many machines over a vast network.

There are many types of servers, such web servers, database... keep reading about 7 Web Hosting Terms You Should Understand

The Importance Of Color Choice in Web Design

Color has always played a vital role when creating both effective and visually pleasing web designs. But never more so than today. As we discuss below, changes in technology as well as the sheer number of websites competing for attention has changed color use considerably in recent years. Colors are not only used to convey sentiment and send subtle, or not so subtle, messages. Today, color usage is a way to compete.

Choosing a Color Palette

Color selection is one of the most important aspects of web design. Choose the wrong color(s) and your website (the face... keep reading about The Importance Of Color Choice in Web Design

5 Advantages Of Website Cloud Hosting

There are several advantages to hosting your website “in the cloud.” Although there are various servers and software programs to choose from, the core characteristics of digital hosting remain the same.

1. Quick fixes: Looking to change something on your website? No problem. Digital hosting allows web designers to make edits and fix issues on the site within a matter of minutes.

2. Utility costing: One reason why cloud hosting is so beneficial is because it is cost-efficient. Clients only pay for what is being used on the server, so they will avoid overpaying and losing money... keep reading about 5 Advantages Of Website Cloud Hosting

Avatar New York Shares 3 Ways To Incorporate A User Friendly Experience Into E-Commerce Web Design

Avatar New York is an award-winning web design company. With innovative websites tailored to each business's clientele, Avatar New York web design helps companies attract new clients, enhance brand awareness and increase revenue.

In an era of instant gratification and fast working technology, people today are programmed to expect results and solutions without delay. If you can’t give your consumers what... keep reading about Avatar New York Shares 3 Ways To Incorporate A User Friendly Experience Into E-Commerce Web Design

Avatar New York Explains 3 Misconceptions About SEO

Avatar New York is an award-winning web design company. With innovative websites tailored to each business's clientele, Avatar New York web design helps companies attract new clients, enhance brand awareness and increase revenue.

SEO (or search engine optimization) is a process to optimize the visibility of a website in search results. While SEO is... keep reading about Avatar New York Explains 3 Misconceptions About SEO