Blog

Google now gives your website kudos for using HTTPS

Google uses HTTPS ranking signal

It's official, Google has announced that they are now using HTTPS (or HTTP over TLS) as a ranking signal. This means google will be checking if it can access your website over HTTPS and give you a higher ranking than if your website was unavailable over HTTPS (although they state in the beginning this will be considered a lightweight ranking signal). In order to receive kudos from Google, check with your web development team and make sure the following are setup:

  • Use a 2048-bit key certificate
  • ...

Avatar New York Runs the Gambit at the 12th Annual Horizon Interactive Awards

The Horizon Interactive Awards is a renowned international competition recognizing outstanding achievement in interactive media. For the 12th Annual Horizon Interactive Awards, we entered eight of our Avatar New York website designs, each of which won either a Gold, Silver, or Bronze Award.

We launched an e-commerce platform for Jouer Cosmetics at the beginning of 2014. The site... keep reading about Avatar New York Runs the Gambit at the 12th Annual Horizon Interactive Awards

Avatar New York let's NYC Tourists Locate Buses in Real-Time

OpentourNY.com responsive website image

As a followup to the recent launch of OpenTourNY.com, the responsive website designed for New York City's premier sightseeing bus tour company, Avatar New York added real-time bus location capabilities. With the addition of this functionality to the mobile website, tourists will be able to view the closest buses en-route,... keep reading about Avatar New York let's NYC Tourists Locate Buses in Real-Time

Avatar Uses ZenDesk and StatusPage to Provide Better Transparency

Avatar rolls out ZenDesk and StatusPage.io Support

Avatar is very excited to announce the roll-out of two additional components to our cloud hosting services. We've incorporated ZenDesk and StatusPage.io to our cloud hosting offering as part of our ongoing effort to provide our clients top notch support and effective transparency.

ZenDesk

ZenDesk extends the methods available to reach us, including: email, phone, twitter, or web portal. You don't need to sign up either. Clients are added to the system... keep reading about Avatar Uses ZenDesk and StatusPage to Provide Better Transparency

Avatar New York is 'Best In Class' at Interactive Media Awards

Interactive Media Award Logo

The Interactive Media Awards recognize the highest standards of excellence in website design and development. For the first round of awards in 2014, we entered four of our Avatar New York website designs, all of which won the highest possible 'Best In Class' award.

The IMA says of a website that wins 'Best in Class', "This is one of the world's most well executed... keep reading about Avatar New York is 'Best In Class' at Interactive Media Awards

Simple Tools to Create Engaging Content

Creative Engaging Websites

Creating high-quality, consistently branded content requires time, ideas, and plenty of people power. During our most recent company rebrand and website redesign we devised some simple and efficient ways to create our own content, and, in the process, both increase its quality and decrease the time required to get it up and online.... keep reading about Simple Tools to Create Engaging Content

Why Small Is Good

We relaunched our website earlier this year after rebranding Avatar New York. In the process, we had some fun and learned a few things about ourselves and our company, we know will translate into ever better work for our clients. Here are a few highlights.

Know Thyself
The Internet changed, a lot, since our... keep reading about Why Small Is Good

Avatar New York Wins Big at the 20th Annual Communicator Web Design Awards

The Communicator Awards is the leading international awards program recognizing big ideas in marketing and communications. For the 20th Annual Communicator Awards we entered eight of our Avatar New York website designs, all of which won either a Website Award of Excellence or Award of Distinction.

The recently launched ... keep reading about Avatar New York Wins Big at the 20th Annual Communicator Web Design Awards

Mohawk Connects Wins Webby Honorable Mention

The Webby Awards Logo

Mohawk Fine Papers is one of our most distinguished clients, whom we have worked together with for over six years, at first building multiple website properties and most recently, integrating them all into a single web platform, MohawkConnects.com. This most recent website serves their B2B and B2C customers as well as their internal marketing and customer service departments.

It was much to our pleasure to hear that the Avatar... keep reading about Mohawk Connects Wins Webby Honorable Mention

Upgrade to Universal Analytics now!

Universal Analytics Upgrade

Last week, Google brought it's updated analytics platform, Universal Analytics, out of beta. Our web developers have been testing Universal Analytics since it's introduction back in March 2013, but a few missing features prevented us from adopting it universally. That all changed last week when google took it out of beta. The following,... keep reading about Upgrade to Universal Analytics now!

The 5 Keys to Successfully Launching MusicFirst.com

In mid February, Avatar New York launched MusicFirst.com, the first part of a larger multi-year project to build a Learning Management System (LMS) that seamlessly integrates music technology into classrooms worldwide. Avatar New York has been working with MusicFirst, the digital division of theMusic Sales Group, since early in... keep reading about The 5 Keys to Successfully Launching MusicFirst.com

Winning in 2014

We started out 2014 winning two Interative Media Awards for websites we built in the recent past.

The first award went to Sonnier & Castle, a New York fine catering company. S&C won "Best In Class" in the Food & Beverage category.

The website we built for the Goodwill NY-NJ... keep reading about Winning in 2014

4 Simple UX Best Practices for Scrolling Websites

The web's continued move to become a more beautiful and engaging place has been bolstered by big, immersive, scrolling pages on desktop version websites. Part of this trend includes adapting and rightfully discarding some website design conventions. However, there remain a few simple UX best practices that can continue to aid us in creating a beautiful and immersive desktop web experience without losing sight of the user's full experience of actually using the site.

 ... keep reading about 4 Simple UX Best Practices for Scrolling Websites

Happy New Years from The Webbys

Contemplating how to use the sticker tatts included in a "Happy New Year" card from The Webby Awards.

webby tattoos

 The message in the card read, "No Regrets". I hope not.... keep reading about Happy New Years from The Webbys

5 Steps We Took to Improve Jouer Cosmetics Online

To kickoff the New Year, Jouer Cosmetic launched a new ecommerce website - jouercosmetics.com. Avatar New York has been working with Jouer for several months building their new website as well as restructuring their back office process and integrating a seamless ordering and fulfillment workflow that requires as little human intervention as possible.

Below are the five steps we took to improve Jouer's online presence.

Used existing brand elements to... keep reading about 5 Steps We Took to Improve Jouer Cosmetics Online