Blog

Avatar New York Affirms Why Branding Is So Important to Web Design

New York, NY—When it comes to web design, New York agency Avatar New York confirms the importance of branding and why businesses need to make it more of a priority in the development process.

One of the most essential aspects of web design is branding. Branding is more than logos, colors and fonts. A website represents a company’s mission, values, and voice. Before the designers begin toying with layout ideas, color schemes and features, it’s necessary to solidify the goals of the company and how it wants to be perceived. Unfortunately, many websites fail at conveying the brand... keep reading about Avatar New York Affirms Why Branding Is So Important to Web Design

Avatar New York Affirms Desktop and Mobile Web Design Will Meld in the Near Future

New York, NY—Avatar New York, a leading New York web design firm, details why developers will begin to condense desktop and mobile designs in the future, and discusses the progression of scalable website development.

When responsive design first rose to popularity a couple of years ago, designers still thought of desktop and mobile websites as two separate entities. Now, as more brands push for innovative layouts, and consumers increase their use of mobile devices, developers are realizing that... keep reading about Avatar New York Affirms Desktop and Mobile Web Design Will Meld in the Near Future

Open Loop New York Wins 'Outstanding Achievement' at the 2014 Interactive Media Awards

Open Loop New York is a new touristic bus company operating in New York City. We built and launched Open Loop's website on a high performace, cloudbased hosting platform when their service opened in 2014. Open Loop offers first class touristic bus services and wanted a website that matched their standard of excellence, online.

OpenLoop-ny.com won Outstanding Achievement in the Travel/Tourism category at the ... keep reading about Open Loop New York Wins 'Outstanding Achievement' at the 2014 Interactive Media Awards

Avatar New York Reveals the Success of Mobile Sites on Black Friday and Cyber Monday

New York, NY—Avatar New York, an agency specializing in web design in New York, discusses why mobile sites profited the most on Black Friday and Cyber Monday, and the importance of responsive design in relation to online retail.

Black Friday and Cyber Monday have always been true tests for online retailers. Will websites crash, or will they sustain the influx of constant traffic? Will retailers be able to meet demands? Will customers be able to shop seamlessly on their desktops or on their mobile devices? These are all questions brands and developers ask... keep reading about Avatar New York Reveals the Success of Mobile Sites on Black Friday and Cyber Monday

Sonnier & Castle Sets Up Shop and Goes Responsive

Sonnier & Castle Shopping Website

Over the past few months, Avatar New York has been working with Sonnier & Castle, one of New York City's premier catering companies, to design a responsive website and ecommerce shop. The new responsive website and shop will serve as the main online platform to market and sell Sonnier & Castle's luxury products and seasonal gifts.

... keep reading about Sonnier & Castle Sets Up Shop and Goes Responsive

Maslansky + Partners Wins 'Best In Class' at the 2014 Interactive Media Awards

Interactive Media 2014 Best In Class

Maslansky.com, a website we designed for Maslansky + Partners, a market research and communication company, won 'Best In Class' in the Consulting category at the 2014 Interactive Media Awards - the IMAs highest honor. Congratulations to Maslansky + Partners and their accomplishments crafting language strategies for major organizations worldwide as well as to our award winning... keep reading about Maslansky + Partners Wins 'Best In Class' at the 2014 Interactive Media Awards

Avatar New York Launches New Educational Fitness Website for Fight2BFit

Fight2BFit Case Study Image

Over the summer of this year, we worked with Fight2BFit to overhaul f2bfit.com, an educational fitness website we initially launched in 2012. After a successful introduction into schools of the fitness programs offered through the website, Fight2BFit decided to expand the platform. The project focused on improving and extending the Fight2BFit website in two ways.

... keep reading about Avatar New York Launches New Educational Fitness Website for Fight2BFit

Maslansky + Partners Wins 'Gold' in 10th Annual Davey Awards

Maslansky.com, a website we built for Maslansky + Partners, a market research and communication company, won a 'Gold' medal in the Corporate Communications category at the 10th Annual Davey Awards. Congratulations to Maslansky + Partners and their accomplishments developing language strategies for major organizations worldwide as well as to our award winning web design... keep reading about Maslansky + Partners Wins 'Gold' in 10th Annual Davey Awards

MusicFirst.com Wins 'Gold' at 9th Annual W3 Awards

MusicFirst, a recently launched client website, providing an SaaS-based Learning Management System (LMS) for Music Education, built by our award winning web design and development team, wins 'Gold' in Education at the 9th Annual W3 Awards. This award recognizes MusicFirst's accomplishments in providing students and educators a ground breaking, music-focused... keep reading about MusicFirst.com Wins 'Gold' at 9th Annual W3 Awards

We’re Ready for Fashion Week in New York

fashion week web design

Fashion week is here! Our New York web design and development team is working with our fashion clients to blend the latest in visual and technological trends, creating unique visual experiences for demanding customers. Check out our Beauty & Fashion Website Design landing page for client highlights and technologies we’re using to design and develop the latest responsive e-commerce fashion websites.... keep reading about We’re Ready for Fashion Week in New York

Working with Channel One to Bring EdTech Online

This spring and summer we had the exciting opportunity to work with Channel One News rebuilding their news broadcast platform, watched daily by millions of school children nation wide. The rebuild was part of a multiple part project to bring Channel One's news product and associated educational supplements entirely online, and, in the process, create opportunities for students and teachers to interact with content both in and out of the classroom, on any device and at any time.

The Channel One News work followed closely on the heels of the... keep reading about Working with Channel One to Bring EdTech Online

Google now gives your website kudos for using HTTPS

Google uses HTTPS ranking signal

It's official, Google has announced that they are now using HTTPS (or HTTP over TLS) as a ranking signal. This means google will be checking if it can access your website over HTTPS and give you a higher ranking than if your website was unavailable over HTTPS (although they state in the beginning this will be considered a lightweight ranking signal). In order to receive kudos from Google, check with your web development team and make sure the following are setup:

  • Use a 2048-bit key certificate
  • ...

Avatar New York Runs the Gambit at the 12th Annual Horizon Interactive Awards

The Horizon Interactive Awards is a renowned international competition recognizing outstanding achievement in interactive media. For the 12th Annual Horizon Interactive Awards, we entered eight of our Avatar New York website designs, each of which won either a Gold, Silver, or Bronze Award.

We launched an e-commerce platform for Jouer Cosmetics at the beginning of 2014. The site... keep reading about Avatar New York Runs the Gambit at the 12th Annual Horizon Interactive Awards

Avatar New York let's NYC Tourists Locate Buses in Real-Time

OpentourNY.com responsive website image

As a followup to the recent launch of OpenTourNY.com, the responsive website designed for New York City's premier sightseeing bus tour company, Avatar New York added real-time bus location capabilities. With the addition of this functionality to the mobile website, tourists will be able to view the closest buses en-route,... keep reading about Avatar New York let's NYC Tourists Locate Buses in Real-Time

Avatar Uses ZenDesk and StatusPage to Provide Better Transparency

Avatar rolls out ZenDesk and StatusPage.io Support

Avatar is very excited to announce the roll-out of two additional components to our cloud hosting services. We've incorporated ZenDesk and StatusPage.io to our cloud hosting offering as part of our ongoing effort to provide our clients top notch support and effective transparency.

ZenDesk

ZenDesk extends the methods available to reach us, including: email, phone, twitter, or web portal. You don't need to sign up either. Clients are added to the system... keep reading about Avatar Uses ZenDesk and StatusPage to Provide Better Transparency