New York, NY—When it comes to web design, New York agency Avatar New York confirms the importance of branding and why businesses need to make it more of a priority in the development process.
One of the most essential aspects of web design is branding. Branding is more than logos, colors and fonts. A website represents a company’s mission, values, and voice. Before the designers begin toying with layout ideas, color schemes and features, it’s necessary to solidify the goals of the company and how it wants to be perceived. Unfortunately, many websites fail at conveying the brand... keep reading about Avatar New York Affirms Why Branding Is So Important to Web Design