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4 Ways Web Design Teams Can Work Better Together

Communication is key when it comes to cohesive work habits within a web project team. Web designers, developers, project managers and clients constitute interconnected but distinct participants in the web design process. But each must work together seamlessly for a web project to find success. Below we share four ways web project teams can work better together.

  1. Clear and consistent communications. It is vital that communication channels are defined at the onset of the project and consistently used throughout the process. While email often carries much

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3 Tips for Picking the Perfect Color Scheme for Your New Website

web design color scheme

Color plays a very large role in audience perception of a website. Numerous factors must be considered when choosing a color scheme so that the website serves its intended purpose and speaks to the target audience. Avatar New York shares three tips for picking the perfect color scheme for your new website.

  1. Start with selecting your dominant color. Consider brands that are the most recognizable, such as Coca Cola or Starbucks. In general, the image that pops to mind is red for Coca Cola, and forest green for Starbucks. Those are their dominant colors. Red denotes a feeling

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3 Useful Tools for Web Designers

Web designers face the grueling task of not only creating a visually pleasing website, but they are also charged with creating a website that caters to the user’s experience. In order to achieve user-friendly layouts and functionality, there is a lot of testing to be done throughout the process. Speed and efficiency are important for web designers to complete their tasks and for the users of the final project. Fortunately, some new tools can help with efficiency in testing and design and also contribute to a better user experience. Avatar New York shares three useful tools for web... keep reading about 3 Useful Tools for Web Designers

5 Tips for Improving CSS

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Cascading style sheets, or CSS, helps to control website content and defines styles for web pages. When properly used, CSS can save a lot of time and aggravation. By avoiding some common pitfalls, programmers can increase efficiency with CSS. Below we reveal 5 tips for improving your CSS.

  1. Bundle properties. To avoid writing the same properties over and over, remove any unnecessary IDs and classes and then bundle common properties together. By scaling down sections within the website design, files can run more efficiently, and

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3 Tips for Choosing a Web Development Company

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When selecting a website development company, it is important to find a company that will design a site with a strategic approach to visuals, functionality, and a long-term plan to achieve goals. It is essential to gain understanding about the web development company's work philosophy, strategies, historical performance, and approaches to building their client's businesses.

Below, we share three tips for choosing a web development company.... keep reading about 3 Tips for Choosing a Web Development Company

Clarity Benefit Solutions Wins 'Best in Class' Award

Clarity Benefit Solutions, (formerly Beneflex) wanted a new brand and website to support the growth of their business, as their industry changes and evolves.

We worked with Clarity to create a new online persona and website, both of which highlight Clarity's best in class technology, customer service, and product line.

Avatar New York is please to announce that the... keep reading about Clarity Benefit Solutions Wins 'Best in Class' Award

4 Benefits of Using Web Design Prototyping Tools

web design prototyping

A prototype is a simplified model of something yet to be created and is used for testing and learning about the final product. In web design, a prototype is a simplified version of a web application, such as a website. A web design prototype mimics the basic interactions possible within a designed interface, such as navigating between pages, interacting with... keep reading about 4 Benefits of Using Web Design Prototyping Tools

3 Ways Google Recaptcha Separates Real People from Robots

By now, most Internet users have encountered Google’s “I’m am not a robot” Recaptcha. Released in late 2014, the new feature, based on advanced risk analysis techniques, extended earlier Captchas, such as letter or image recognition captchas, which had for years been the nemesis of both bots and humans.

... keep reading about 3 Ways Google Recaptcha Separates Real People from Robots

5 Factors to Consider When Translating a Website into Multiple Languages

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Deciding whether to translate a website into multiple languages is a big decision, both from a business as well as a web perspective. Although, for a business with a website operating in a global economy, it might seem like an imperative. But before you take the leap, or consider what language technology to use, it is important to answer a few questions to get the project moving in the right direction.

In this article, we discuss factors to consider when translating a website into multiple languages.

Is manual translation needed or will auto translation suffice?... keep reading about 5 Factors to Consider When Translating a Website into Multiple Languages

4 Web Design Pitfalls that Should Be Avoided

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The design of a website should follow a process defined by business requirements that are based on satisfying the goals of the website’s users, i.e. the people who will visit the website to complete a goal or who are in search of information.

But, often, such a process is not followed or followed only to a point, leading to web design projects that experience difficulty in achieving their stated goals or websites that do not appeal to their intended users.

In this article, we reveal four pitfalls that should be avoided to keep a web design project effortlessly on a course... keep reading about 4 Web Design Pitfalls that Should Be Avoided

Clarity Benefit Solutions Launches New Online Presence

Clarity Benefits Homepage Image

Clarity Benefit Solutions takes the complexity out of benefit administration and ACA compliance by offering industry-leading technology, decades of benefit knowledge, and personable service.

Clarity (formerly Beneflex) wanted a new brand and website to support the growth of their business, as their industry changes and evolves. We worked with Clarity to create a new online persona and website, both of which highlight Clarity's best in class technology... keep reading about Clarity Benefit Solutions Launches New Online Presence

Using Drupal 7 versus 8 for Your Next Web Project

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Drupal currently supports two versions - Drupal 7 and 8. While it might sound enticing to use the most recent version of Drupal for your next website project, Drupal 7 should also be considered as a contender, depending on the short and long terms needs for your online business.

Below we discuss the pros and cons of using Drupal 7 versus Drupal 8 as a web development framework.

Drupal 7: Released in early 2009 and... keep reading about Using Drupal 7 versus 8 for Your Next Web Project

We Added Chat to Our Website

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Hello World! We recently add a chat solution to our website to better serve and engage our clients as well as provide an easy way for anyone to contact us to discuss all things web.

After doing some research we selected purechat.com. Their chat client is simple as well as easy to use and install, as is the case with most, modern chat solutions. A couple deciding factors that tipped the balance purechat-ly in their favor was a slick admin dashboard and the fact they responded to our sign up form submission,... keep reading about We Added Chat to Our Website

4 Key Components Of A Successful Blog Site

blog strategy

Blogging is a time tested method of building connections, brand awareness, and outreach among Internet users online. Whether you maintain a company blog or run a personal or interest-based blog, there are a few elements that you should focus on to ensure your blog provides readers an optimal experience. Below we share four key factors of a successful blog:

1. Ease of Navigation. Ease of Navigation refers not only to navigation that is easy to use, but also to a blog that is easy to browse and read. Blogs come with many standard... keep reading about 4 Key Components Of A Successful Blog Site

6 Features Your Website May Be Lacking

In today’s technology-based society, having an up-to-date website is a key component of the success of a business. There are certain features that should be included in a website in order to achieve optimal efficiency. Below we list six components that your website may be lacking:

1. CTAs. In order to promote easy user navigation, it is essential to add prominent and easily accessible CTAs to your website’s content. CTA stands for “Call to Action” and is a graphic or a link placed on a website to guide... keep reading about 6 Features Your Website May Be Lacking