Blog

3 Tips for Choosing a Web Development Company

find-web-developer

When selecting a website development company, it is important to find a company that will design a site with a strategic approach to visuals, functionality, and a long-term plan to achieve goals. It is essential to gain understanding about the web development company's work philosophy, strategies, historical performance, and approaches to building their client's businesses.

Below, we share three tips for choosing a web development company.... keep reading about 3 Tips for Choosing a Web Development Company

Clarity Benefit Solutions Wins 'Best in Class' Award

Clarity Benefit Solutions, (formerly Beneflex) wanted a new brand and website to support the growth of their business, as their industry changes and evolves.

We worked with Clarity to create a new online persona and website, both of which highlight Clarity's best in class technology, customer service, and product line.

Avatar New York is please to announce that the... keep reading about Clarity Benefit Solutions Wins 'Best in Class' Award

4 Benefits of Using Web Design Prototyping Tools

A prototype is a simplified model of something yet to be created and is used for testing and learning about the final product. In web design, a prototype is a simplified version of a web application, such as a website. A web design prototype mimics the basic interactions possible within a designed interface, such as navigating between pages, interacting with designs using a browser, or locating and clicking on calls to action.

Prototyping tools, such as InVision and... keep reading about 4 Benefits of Using Web Design Prototyping Tools

3 Ways Google Recaptcha Separates Real People from Robots

By now, most Internet users have encountered Google’s “I’m am not a robot” Recaptcha. Released in late 2014, the new feature, based on advanced risk analysis techniques, extended earlier Captchas, such as letter or image recognition captchas, which had for years been the nemesis of both bots and humans.

... keep reading about 3 Ways Google Recaptcha Separates Real People from Robots

5 Factors to Consider When Translating a Website into Multiple Languages

mutli language website image

Deciding whether to translate a website into multiple languages is a big decision, both from a business as well as a web perspective. Although, for a business with a website operating in a global economy, it might seem like an imperative. But before you take the leap, or consider what language technology to use, it is important to answer a few questions to get the project moving in the right direction.

In this article, we discuss factors to consider when translating a website into multiple languages.

Is manual translation needed or will auto translation suffice?... keep reading about 5 Factors to Consider When Translating a Website into Multiple Languages

4 Web Design Pitfalls that Should Be Avoided

success failure

The design of a website should follow a process defined by business requirements that are based on satisfying the goals of the website’s users, i.e. the people who will visit the website to complete a goal or who are in search of information.

But, often, such a process is not followed or followed only to a point, leading to web design projects that experience difficulty in achieving their stated goals or websites that do not appeal to their intended users.

In this article, we reveal four pitfalls that should be avoided to keep a web design project effortlessly on a course... keep reading about 4 Web Design Pitfalls that Should Be Avoided

Clarity Benefit Solutions Launches New Online Presence

Clarity Benefits Homepage Image

Clarity Benefit Solutions takes the complexity out of benefit administration and ACA compliance by offering industry-leading technology, decades of benefit knowledge, and personable service.

Clarity (formerly Beneflex) wanted a new brand and website to support the growth of their business, as their industry changes and evolves. We worked with Clarity to create a new online persona and website, both of which highlight Clarity's best in class technology... keep reading about Clarity Benefit Solutions Launches New Online Presence

Using Drupal 7 versus 8 for Your Next Web Project

drupal logo

Drupal currently supports two versions - Drupal 7 and 8. While it might sound enticing to use the most recent version of Drupal for your next website project, Drupal 7 should also be considered as a contender, depending on the short and long terms needs for your online business.

Below we discuss the pros and cons of using Drupal 7 versus Drupal 8 as a web development framework.

Drupal 7: Released in early 2009 and... keep reading about Using Drupal 7 versus 8 for Your Next Web Project

We Added Chat to Our Website

chat image

Hello World! We recently add a chat solution to our website to better serve and engage our clients as well as provide an easy way for anyone to contact us to discuss all things web.

After doing some research we selected purechat.com. Their chat client is simple as well as easy to use and install, as is the case with most, modern chat solutions. A couple deciding factors that tipped the balance purechat-ly in their favor was a slick admin dashboard and the fact they responded to our sign up form submission,... keep reading about We Added Chat to Our Website

4 Key Components Of A Successful Blog Site

blog strategy

Blogging is a time tested method of building connections, brand awareness, and outreach among Internet users online. Whether you maintain a company blog or run a personal or interest-based blog, there are a few elements that you should focus on to ensure your blog provides readers an optimal experience. Below we share four key factors of a successful blog:

1. Ease of Navigation. Ease of Navigation refers not only to navigation that is easy to use, but also to a blog that is easy to browse and read. Blogs come with many standard... keep reading about 4 Key Components Of A Successful Blog Site

6 Features Your Website May Be Lacking

In today’s technology-based society, having an up-to-date website is a key component of the success of a business. There are certain features that should be included in a website in order to achieve optimal efficiency. Below we list six components that your website may be lacking:

1. CTAs. In order to promote easy user navigation, it is essential to add prominent and easily accessible CTAs to your website’s content. CTA stands for “Call to Action” and is a graphic or a link placed on a website to guide... keep reading about 6 Features Your Website May Be Lacking

MusicFirst Wins 'Bronze' Award

Creativity Award Logo

MusicFirst, an online music learning platform designed for Music Sales Group, won a 'Bronze' award in the E-Learning category at the 46th Annual Creativity Awards.

The new MusicFirst US/Global website launched in 2014 with a responsive design as well as a complete music learning solution and has since been extended with Premium Content and Whitelabeling.... keep reading about MusicFirst Wins 'Bronze' Award

Princeton Chemistry Wins 'Bronze' Award

Creativity Award Logo

The Princeton Chemistry Department works at the frontiers of science and wanted a website that showcased their world-class faculty and facilities as well as illustrated their collaborative, interdisciplinary research focus.

We worked with Princeton to design a responsive mobile website that placed the department among the very best, both on- and offline.

... keep reading about Princeton Chemistry Wins 'Bronze' Award

Yoga Tune Up Wins 'Outstanding Achievement' Award

IMA Logo

YogaTuneup.com, a leading source of premium yoga / fitness products, classes and instructional dvds, won a "Outstanding Achievement" Interactive Media Award in the Health and Nutrition category.

Congratulations to Yoga Tune Up and their online accomplishments as well as to our award winning, web design and development team for their innovation and hard work.... keep reading about Yoga Tune Up Wins 'Outstanding Achievement' Award

WildAlaskaSeafood.com Wins "Award of Distinction"

Communicator Awards

WildAlaskaSeafood.com, a website built for the Alaska Seafood Marketing Institute to celebrate and promote the pristine bounty of Alaska's seafood, won an Award of Distinction in the Food / Beverage category at the 2016 Communicator Awards - one of the competition's highest honors.

Avatar New York worked with ASMI to build a website that allows both home and... keep reading about WildAlaskaSeafood.com Wins "Award of Distinction"